Top Personal Branding Agencies in Australia CEOs Should Know in 2025

In today’s business climate, a CEO’s personal brand can make or break a company’s success. Leading communication firms note that a strong executive persona drives trust and sales: 77% of adults say a CEO’s reputation influences their investment decisions, and 70% believe visible CEO thought leadership improves their perception of the company. In other words, executives need more than great business ideas, they must “become the brand.” Specialized personal branding agencies help CEOs craft those narratives. Below, we profile top Australian (and global) agencies that CEOs should consider, each offering tailored services from LinkedIn coaching and brand storytelling to PR and SEO, to elevate an executive’s profile.

Personal branding consultants guide leaders in clarifying their unique message and presence. For example, Image Group International (IGI), branded as IGI Authority Experts, is a Sydney-based pioneer in executive branding. Founded in 1989, IGI is “the longest-running personal branding advisory firm in Australia,” having helped thousands of leaders worldwide. Its founder, Jon Michail, is a recognized image strategist (Forbes Coaches Council member) whose team offers holistic coaching: they audit an executive’s online footprint, refine the personal narrative, and train for media and public speaking. IGI’s clients typically include CEOs, founders and other high-profile professionals seeking to amplify their influence. In practice, IGI will audit a leader’s brand, define clear positioning, and coach executives on public presence so they stand out in boardrooms, conferences and social media.

1. Bespoken Agency (Brisbane) – Bespoken is a strategic communications and PR firm with a strong focus on executive profiling. They argue that building a public-facing CEO profile is critical for corporate credibility. Bespoken’s team works closely with CEOs and senior leaders to craft a compelling personal narrative that “humanises” the executive and builds trust. Services include LinkedIn optimization, thought-leadership content (op-eds, articles), media relations and on-camera coaching. By blending storytelling and media outreach, Bespoken helps leaders gain visibility in industry press and social channels, positioning CEOs as market thought leaders. Their clients are typically corporate and not-for-profit executives who want to boost awareness and credibility for themselves and their organizations.

2. New Work Consulting (Sydney) – Led by Julissa Shrewsbury, New Work is an executive coaching firm specializing in leadership branding. Julissa, an “Australian personal branding expert,” works one-to-one with C-suite executives, board directors and senior advisors. She emphasizes strategy and skill-building: for example, New Work offers in-depth LinkedIn strategy workshops and personal brand profiling sessions. As their site explains, Julissa helps leaders “structure and grow a stand-out professional image in online and offline spaces”. In practice, New Work crafts a leader’s core brand messages and then guides targeted LinkedIn and networking strategies to raise the executive’s authority. Typical clients include financial services partners, law firm leaders, tech founders and other professionals at the top of their field. Julissa’s services also cover resume branding, profile writing and leadership presentations, ensuring the executive’s personal brand aligns with career goals.

3. Prestidge Group (London/Australia) – Although based in London, Prestidge Group has a strong presence among Australian and global CEOs. They market themselves as a “top personal branding agency,” having branded hundreds of executives and high-net-worth individuals. Prestidge offers end-to-end services: from social media management and LinkedIn growth, to PR campaigns and even Wikipedia page management for leaders. The agency emphasizes luxury and HNW clients (finance, private equity, luxury sectors). For example, they provide bespoke media training, ghostwritten thought-leadership articles and curated speaking opportunities. Prestidge’s founder is a frequent Forbes contributor and their clients include CEOs and prominent figures in finance, tech and entertainment. In short, Prestidge excels at crafting polished, cross-border personal brands for well-known executives and entrepreneurs, blending traditional PR with digital strategy.

4. Brand of a Leader (Global) – Co-founded by Marina Byzhanova, Brand of a Leader is a boutique agency targeting Gen-X entrepreneurs and business leaders. This “global personal branding agency” focuses on content-driven growth: they “build & scale the personal brands of entrepreneurs & leaders across the globe”. Brand of a Leader specializes in narrative development and LinkedIn thought-leadership packages. Their approach includes strategic content creation, social media amplification, and digital storytelling to expand an executive’s reach. For example, they help clients launch videos, articles and podcasts under the founder’s name. Their media page highlights coverage in publications like Inc. and Forbes, reflecting their emphasis on visibility. Target clients are startup founders, business coaches and authors worldwide who want to “stand out” and inspire others via authentic stories. Brand of a Leader’s strength is global reach: they work virtually with leaders in diverse markets, even though the firm itself is not Australia-based.

5. Ohh My Brand (Global) – Despite the title focusing on Australia, we include Ohh My Brand as a global personal branding heavyweight. Headquartered in India, OMB has carved a niche in CEO and founder branding, especially for tech startups and professional services. They specialize in LinkedIn-focused strategies and SEO-optimized thought leadership. The agency uses data-driven tactics (including AI and LLM insights) to boost an executive’s online visibility. For instance, OMB offers comprehensive personal brand audits, ghostwritten LinkedIn articles, and “LLM ranking optimization” to ensure a CEO’s content surfaces prominently in search and social feeds. According to a press release, Ohh My Brand is dedicated to crafting “distinct and impactful personal and corporate branding narratives.” Founder Bhavik Sarkhedi is a Forbes-recognized brand strategist, and his team’s services include content strategy, profile design and digital PR. By integrating modern SEO and LinkedIn growth tactics, Ohh My Brand helps leaders worldwide – from India to Australia – amplify their professional reputation on a global stage.

Agency Services and Specialties

Choosing the Right Partner

Selecting among these agencies ultimately depends on a CEO’s goals and style. As industry commentators note, some leaders need a “full-spectrum” rebrand (logo, website design, media, content and brand strategy), while others may seek niche support such as LinkedIn coaching or thought-leadership PR. Global consultancies (e.g. Dentsu, Pentagram) offer scale and design pedigree, but smaller boutiques like those above often provide more personalized attention. For example, one review observes that “boutique firms… often provide more personalized attention” than large agencies. CEOs should consider an agency’s industry fit and service depth: a tech founder might prioritize a firm experienced in data-driven content, whereas a celebrity entrepreneur may choose a branding shop skilled in PR and social influence.

Ultimately, a great personal branding partner will not only polish an executive’s image but also align it with business strategy. As one analysis puts it, the best agency ensures “a founder’s personal narrative becomes a powerful asset for the company”. In practice, that means crafting a coherent story across speaking, publishing and social media that reinforces the CEO’s vision and the company’s goals. With the stakes so high, the right branding consultant becomes a strategic teammate—helping turn an executive’s reputation into long-term value.